CEO & Founder, Supivaa Advisory Group
Originally from Vancouver, Canada, Ruby has spent her career in four different continents in a wide variety of sectors including renewable energy, agriculture, fin-tech, education, health and media/publishing. She’s played a lead role in companies that have benefited from commercial, impact and/or hybrid investment and as such she’s passionate to ensure that projects and entrepreneurs can get the support they need to hit that critical trajectory for growth and ensuring their investors are rewarded.
Today her focus is on working/advising with both the Seekers of Capital (entrepreneurs and fund managers) and the Investors themselves (both Impact Investors and commercial investors) to actualise on their potential. Often with the Impact lens leveraging on the guidelines of the UN Principles of Responsible Investment (UNPRI) ensuring both ESG and SDG alignments.
Ruby has lived and worked across Europe, Asia and Africa including Tanzania, Nigeria, Madagascar, South Africa, Cameroon, Uganda, Egypt, and Kenya. Early in her career, she worked with both governments and private sector in emerging markets to promote their respective countries to investors, policy-makers and key decision makers, by producing reports distributed publications such as The Wall Street Journal, The Economist and the International Herald Tribune (now The New York Times International).
She served as Managing Director of Push Observer, an investment of SixTelecoms Group in Tanzania, where she trebled the company’s client base in less than 2 years working with clients including of Vodacom, Diageo, the United Nations, British Gas and the Government of Tanzania.
She was the Chief Marketing Officer at Homestrings Ltd, later known as Movement Capital, one of the first crowd-funding sites focused on the diaspora. She was part of the founding team that raised $25 million USD for 35 deals in 12 countries across Africa. Most recently, she consulted, serving as interim-CEO for a solar energy and agriculture company in Madagascar which is a blended finance/hybrid investment of a private investor and grant funding from the EU.
Currently she also sits as an Advisor to Uhusiano Capital, an UK regulated financial advisory firm focused on Impact Investing in Africa. And regularly speaks and lectures at international conferences on the topics of Entrepreneurship, Women’s Empowerment and Investing in Africa.
Ruby holds an international MBA from IE Business School (Spain), a BA in Communications and Political Science from Simon Fraser University (Canada) and a Diploma in Broadcast Journalism from Columbia Academy (Canada).